Small business tips

Why Being Real Beats Looking Big

Paul Russell / 6 August 2025 / Mindset & Motivation / first impressions, print vs digital, professionalism, real-world branding, sales experience, Small business tips

Small business owners don’t need to fake it to make it. Learn why being authentic builds stronger trust, loyalty, and connection — and how to make your brand more human.

Startups & Branding Basics

The Unexpected Impact of a Simple Business Card

Paul Russell / 22 July 2025 / Startups & Branding Basics / Branding, business cards, business stationery, design tips, first impressions, print vs digital, professionalism, real-world branding, sales experience, Small business tips

A humble salesman. A simple business card. And a reminder that thoughtful, tangible moments still matter — even in a digital world.

Creative Tools & Tech

How I Use ChatGPT (And Why It’s Not About Prompts)

Paul Russell / 19 June 2025 / Creative Tools & Tech / AI for creatives, AI tools, Branding, Business tools, ChatGPT, Content creation, Creative workflow, Productivity, Small business tips, Thinking partner, Writing help

How I use ChatGPT as a thinking partner — not a content vending machine — to help me write, problem-solve, and stay creatively unstuck.