decision making - BRANDeez

Leads vs. Clients: Why I Don’t Buy into Lead Generation

Paul Russell / 2 September 2025 / Startups & Branding Basics / business rules, business tips, decision making, lessons learned, long game strategy, patience in business

Chasing leads can be unpredictable. Discover why investing in your brand brings clients who’ve already chosen you.

Startups & Branding Basics

Your Social Media Page Isn’t a Website (And Why That Matters)

Paul Russell / 27 August 2025 / Startups & Branding Basics / business growth, business lessons, business mindset, business rules, business tips, decision making, lessons learned, long game strategy, patience in business, play the long game, project management

Many small businesses in South Africa start with just a Facebook or LinkedIn page — but that’s not your home online. Learn why owning a website matters for trust, visibility, and credibility, and how to take the next step.

Mindset & Motivation

Desperation Isn’t a Long Game Strategy

Paul Russell / 20 August 2025 / Mindset & Motivation / avoid desperation, business growth, business lessons, business mindset, business rules, business tips, decision making, lessons learned, long game strategy, patience in business, play the long game, project management, short-term vs long-term, strategic planning

Learn why short-term desperation can sabotage your long-term success. Discover practical rules to protect your business, make smarter decisions, and play the long game with confidence.