Author name: Paul Russell

How You Can Lose a Client Without Making a Single Mistake
Mindset & Motivation

How You Can Lose a Client Without Making a Single Mistake

How you can lose a client without making a single mistake. A small case study in tone, timing, and unintended pressure — and how subtle responses can quietly change outcomes.

work life balance when working from home
Mindset & Motivation

When Work Comes Knocking at 9 PM | Work Life Balance When Working from Home

Running a small business from home can blur the line between work and rest. Here’s how to protect your time, set boundaries, and find real work–life balance when working from home.

web design red flags
Startups & Branding Basics

Why One Spelling Mistake Made Me Lose Trust in This Web Company (and 5 Red Flags to Watch Out For)

One tiny spelling mistake was all it took for me to lose trust in a web design company. Here are 5 red flags you should watch out for when choosing a web designer.

Branding Basics for South African Startups
Startups & Branding Basics

Branding Basics for South African Startups

Starting a small business in South Africa? Get the essentials of branding right from day one. Discover the basics — from logos and websites to social media — and grab our free startup guide to set up your business the right way.

Your Social Media Page Isn’t a Website
Startups & Branding Basics

Your Social Media Page Isn’t a Website (And Why That Matters)

Many small businesses in South Africa start with just a Facebook or LinkedIn page — but that’s not your home online. Learn why owning a website matters for trust, visibility, and credibility, and how to take the next step.

Desperation Isn’t a Long Game Strategy
Mindset & Motivation

Desperation Isn’t a Long Game Strategy

Learn why short-term desperation can sabotage your long-term success. Discover practical rules to protect your business, make smarter decisions, and play the long game with confidence.

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